Thursday, November 7, 2013

Making of a Commercial: Part 2


A short while back, KingsIsle wrote part one on the making of commercials which covered how they make their CGI spots. In part two, they decided to delve into their recent Wizard101 tournaments spot where, for the first time in KingsIsle's history, they used live actors and a real set for a portion of the commercial.

The starting process for using live action in a commercial is almost identical to how they start a CGI commercial.  They have to come up with the overall message of the spot, the storyboards and script. However, from there it gets more complicated as it is like producing two separate commercials (one CGI and one live action) that had to work together with a perfectly smooth transition.

You can read the full article here.


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